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The Product Entrepreneur Podcast

Dec 11, 2022

Are you ready to throw in the towel for 2022? We may only have a few weeks left, but this last stretch can be your most productive and fruitful yet—IF you use it right!

Now is the perfect time to reflect on your goals. A lot of us focus on the big New Year resolution-type goals right about now, which is not a BAD...

Dec 4, 2022

What do you need to do FIRST for your product brand? Surprisingly, it’s not crafting the perfect marketing strategy, getting dynamite product photos, or even setting up your socials. 

Nope: before all of that, you need to tackle brand positioning to unlock your business’s true potential! Otherwise, all those other...

Nov 28, 2022

Did you have a goal that you didn’t accomplish this year? Is this period starting to feel like it was a blow? If you’re frustrated with low sales this holiday season, it’s time to recharge your approach; it’s easier than you may think!

In this episode, we talk about:

  • How to acknowledge your emotions in a...

Nov 21, 2022

In this episode, we dive into: 

  • The psychology of a buyer, specifically the type of buyer you want to attract. (There is a difference!) That means you need to understand how your customer makes a buying decision, and how they weigh the pros and cons of a purchase. 
  • How to motivate your customer to (literally) buy what...

Nov 13, 2022

If the words “Black Friday” send a shiver down your spine, you’re not alone! Brands all over the world enter this holiday season with the same, unnerving question:

To discount, or not to discount? 

Everyone’s hunting for a good deal this time of year, but on the other side of things, your business still needs to...