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The Product Entrepreneur Podcast

Oct 6, 2020

If you want your brand to be successful, there are certain simple—but very specific—things you need to do to make sure you’re giving your product the absolute best chance you can in the market.


The most well-known brands in the world—brands like Apple, Coca-Cola, Nike—have perfected these strategies, and their products are consistently best-sellers.


The first four things you need to focus on if you want your brand to be successful are:


  1. Reaching your target audience
  2. Making your product easy to buy
  3. Ensuring your product is noticeable
  4. Building memory structures


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On today’s episode of The Product Entrepreneur Podcast (part 1 of 2), I’ll be explaining each of these things in greater detail and giving you the tips you need to implement them in your business. You’ll learn:


  • Why you should be striving to reach that seemingly out-of-reach customer.
  • How to be physically present and mentally top-of-mind when your customer is shopping.
  • Why touch points are important and how our brain keeps track of them.
  • How to create and define a memory structure in your customer’s brain.


Find out more!