#56: The Holiday Sales Promotional Strategies

Nov 13, 2022

If the words “Black Friday” send a shiver down your spine, you’re not alone! Brands all over the world enter this holiday season with the same, unnerving question:

To discount, or not to discount? 

Everyone’s hunting for a good deal this time of year, but on the other side of things, your business still needs to stay sustainable. So how can you do that while doling out seasonal promos and discounts that eat into your profit margin? Are you stuck giving discounts away to stay relevant this Black Friday? 

Here’s the good news: you can still honor the spirit of the season WITHOUT sacrificing your profit margin! In fact, this year, your seasonal promos can work for you AND your customers. 

In this episode, we talk about how to make this dream a reality, including: 

• The hard (but necessary) questions to ask yourself about your promo plans
• How to pick the right brand promotional strategy
• How deep of a discount is too deep
• How to incentivize purchases that will have a lasting impact even when the holidays are over

And more!

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