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The Product Entrepreneur Podcast

Aug 14, 2022

Whenever we reach a certain point in the growth of our brand, many of us seek the next most effective tactic to scale our businesses. I've been there and learned that constantly changing strategies is not the best course of action when it comes to scaling. We overburden ourselves every time we learn a new tactic. We end up placing ourselves in situations where we feel like we need to know more, which can be overwhelming. Therefore, we become paralyzed because it's one more thing to do.

So in today's episode, I'll provide advice on the fundamental practices you need to adopt to make your brand scalable. I will also answer some of your most pressing questions regarding scaling.

Episode Highlights

  • The value of celebrating yourself (01:38)
  • Why you need to be distinct (05:00)
  • The marketing and infrastructure dilemma (11:45)
    1. How to solve the marketing problem (22:00)
    2. How to solve the infrastructure problem (23:00)
  • How to create a community of loyal customers that refer you (26:40)
  • What is a repeatable marketing system? My example. (29:15)
  • How to navigate the overwhelming marketing space (31:20)
  • The power of decision making (32:35)
  • How to launch your product on a small budget (36:05)
  • Strategies for building an audience without too much ad spend (38:06)

Episode Mentioned: 

Episode 30: Doing Business Internationally

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