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The Product Entrepreneur Podcast

Aug 22, 2022

So, you've been successful in launching your business. Your target market embraced the idea you developed, and you put it into action. Your efforts and financial commitment were rewarded within the first 6 to 12 months. You actually expanded more quickly than you anticipated. Although the process was somewhat unpredictable, you managed to complete your goal!

Suddenly, things begin to alter. You stop making progress for a sustained period. No matter how hard you work, you can no longer have the same success. You're baffled as to why growth is slowing down.

If this is how things are going for you, you may have hit a growth plateau.

In today's episode, I'll uncover the reasons why you're experiencing a plateau in your growth, four foundational pillars that you must have in place for sustainable growth, how to bridge the gap between 10K and 30K monthly, my outlook on paid ads and the true formula to ensure continued growth, and more.

Episode Highlights

  • [01:44] Why you're experiencing a plateau in your business
  • [02:47] Four foundational pillars for sustainable growth
  • [25:30] How to bridge the gap between 10K and 30K
  • [40:31] The value of Product Profit Lab's Apprenticeship Program
  • [46:55] The core promises of the program
  • [49:34] The framework and phases of the Apprenticeship Program

Episodes Mentioned:

Episode 43: Millions at Stake? You Better Understand This Metric


Brand building is more science than art. Big brands don't build a brand by trial and error, nor should you.

Many times, small businesses want to run like big businesses. But unfortunately, if the foundation is not there to run like a big business, you're losing your power because you're not connecting with your audience at an intimate level when you have the ability to do so.

Four things to ensure profitability in your business: customer acquisition, customer retention, customer loyalty, and ensuring you have customer lifetime value.

To scale, you must simplify everything in your business. Simplify your product assortment, messaging, marketing strategy, order fulfillment strategy, and operating model on the back end—literally simplify everything. Scaling is all about ensuring that everything you do, you do it well, and you can repeat it over and over again before you add something else.

Your business cannot outgrow your personal growth.

Product Profit Lab Apprenticeship core promises are: build your business organically, help you interpret the data that you have, and expose you to strategic growth levers that your business needs to scale, but also give you bonus insider strategies and templates if you want to get into retail or wholesale." 

The decisions you make right now will determine whether or not you're successful. You have to make decisions based on where you want to be, not where you are.

Find out more!

Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab

Connect with Maureen on instagram: Maureenmwangiofficial

Join our incredible community - Product Entrepreneurs Who Scale

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Subscribe and rate our podcast on iTunes here.