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The Product Entrepreneur Podcast

Sep 13, 2022

As long as marketing remains a mystery to you, you’ll struggle. Chasing random shiny-objects on the internet won’t work. Throwing spaghetti won’t work. The only thing that WILL work is to design a marketing strategy with scientific precision.

In this episode, I explain why your marketing efforts aren't yielding the desired results. If you are looking to turn your product-based business into a well-oiled profit machine, you need to understand that marketing follows a very specific framework. And if you’re not following it, you’ll be banging your head against a revenue ceiling of your own making.

Episode Highlights

  • [01:20] Two scenarios that explain why your marketing is not working
  • [03:30] Three keys to effective marketing
  • [05:07] What faith can do
  • [09:25] Three types of entrepreneurs
  • [16:24] The difference that getting support makes
  • [22:38] Four reasons why your marketing is not sticking


"Three things have to happen when it comes to effective marketing: intentionality, being strategic, and being willing to work to make things happen." 

"…the bridge between where I am today and where I want to be is faith, and I cannot know how to do something until I take that first step."

"You must understand that faith will get you where you want to be. You must be willing to bet on yourself when you don't feel like doing it." 

"Hope and hustle don't build empires. Instead, it's strategy, precision, and faith that actually build empires." 

"…every time you're caught in the strategy, planning, and preparation to figure out the next best thing, you're trapped in perfectionism. So ask yourself, has perfectionism served you?" 

"We're not used to investing in ourselves. That investment is an investment to save you time and money that you otherwise would have lost because you don't know what you are doing." 

"…whatever you're resisting is what you're supposed to be doing because that is where your breakthrough will come from." 

"…the reason your marketing isn't delivering results is that you're potentially telling your own story instead of your audience's." 


Find out more!

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