Oct 18, 2023
I often get asked, Maureen, why do I feel like I will never get there? Why does this feel so hard?
My answer tends to be:
Most product based business owners struggle to succeed because they start with a bloated product assortment and a confusing brand message.
This then creates a lot of complexity in the initial stages making it impossible to quickly take off at the rate the CEO desires.
It is important to recognize that while there are several strategies to scale your brand, you need to identify what works in the current stage of your business.
✨ Before marketing, you need to focus on branding.
✨ Before pricing, you need to solidify your positioning.
✨ Before paid activity, you need to grow organically.
✨ Before delegation, you need to focus on mastery.
✨Before automation, you need to ensure the process is converting.
The best way to build brand obsession is to become OBSESSED with your customers and apply what big brands do.
But what do big brands really do?
Listen to this episode.
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