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The Product Entrepreneur Podcast

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  2. Episode 2: What Makes A Brand Successful - Part 2

Episode 2: What Makes A Brand Successful - Part 2

Oct 6, 2020

Your brand must be easier to buy for more people in more situations. That’s the fundamental foundation of how brands work. It’s hard; it’s a process; but once you start taking those steps, you’re setting yourself up for success.

 

On a previous episode of the podcast, I shared the first four ways to ensure your brand is successful: reaching your target audience, making your product easy to buy, ensuring your product is noticeable, and building memory structures. Click here {link} to listen. 

 

On today’s episode of The Product Entrepreneur Podcast, I share the final three things you need to focus on:

 

  1. Creating and using distinctive brand elements
  2. Consistency consistency consistency
  3. Staying competitive in your market

 

You don’t want to miss these valuable tips: 

 

  • How to build brand loyalty and brand recognition with your customers
  • Why innovation can actually be detrimental to your business
  • How to make sure you aren’t wasting your advertising dollars
  • How to know if your marketing strategy is working

 

Find out more!