Sep 19, 2022
Marketers' longtime reliance on third-party consumer data is fast becoming obsolete. For example, advertising on social media platforms like Instagram and Facebook, where targeting audiences can yield highly successful campaigns, has always been a cornerstone of the direct-to-consumer marketing strategy.
However, it is...
Sep 13, 2022
As long as marketing remains a mystery to you, you’ll struggle. Chasing random shiny-objects on the internet won’t work. Throwing spaghetti won’t work. The only thing that WILL work is to design a marketing strategy with scientific precision.
In this episode, I explain why your marketing efforts aren't yielding...
Sep 5, 2022
Are you asking yourself any of these questions?
Sometimes, what you have to do is not the solution; it’s what you must refrain from doing.